Types of Video Marketing

According to a Wyzowl report, 87% of marketers say that video marketing is worth the effort with over 90% saying that it’s a crucial aspect of their strategy.What these stats help confirm is something we’ve known for a while now: that video is a popular medium to deliver your brand message. Telling the story of your product or service has never been easier.Types of marketing videosHere are 5 types of videos you can create to grab the attention of your site visitors and start bringing prospects into your sales funnel.

1. Explainer videos: You can place these on your home page or a landing page for the best effect. They are usually about 5 minutes long and include an explanation – usually visual, and many times in animation form – of your company, product, or service. It’s informational only but should have a call-to-action (CTA) for the viewer at the end.

2. Testimonial videos: Who better to speak on your behalf than your clients and customers? See if you can get a few of them to record a few words about what a pleasure it is to work with you or about how impactful your product has been for them. It’s the ultimate social proof.

3. Podcast videos: If you’re doing a podcast and not recording a video of it, you’re missing a great opportunity to re-purpose content. On the other hand, if you’re doing webinars and recording the video of those, is there a way to simply repackage them as “podcasts?” Sometimes how you label a video can be the difference between a few views and thousands.

4. Event videos: Don’t miss a chance to record any sort of event you may be having at your company and leverage it for promotion. An off-site employee event? Get some footage. Having a “lunch and learn” with a client? Roll tape. You might be surprised at how interested prospective clients are to see behind the curtain a little bit of how you do business.

5. Demo videos: These are different than explainers. Show exactly how your product or service works. Use screenshots and display screens from the actual software. This is about giving the potential user a strong idea of what it would feel like after they invest in what it is you’re selling.